Butchers, Farmers and Fruit Shops Are Taking Swings At Colesworth. Australians Are Loving It.

November 9 is One Day Without Colesworth.

A day Australians tell the supermarket giants exactly what they think of fake discounts, shrinkflation and billion-dollar profits.

And this time they're not just talking about it.

They're drinking from it.

SOLD OUT: Nah Colesworth Banners (Above) 

Independent butchers, fruit shops and farmers markets are becoming home to the first batches of Nah Colesworth mugs as Australians look for ways to support local businesses instead of the supermarket duopoly. 

Let's be honest.

Most Australians already have an opinion on Coles and Woolworths.

Mention them at a barbecue and watch what happens.

Everyone has a story.

The packet that got smaller.

The special that wasn't really a special.

The grocery bill that somehow went up again.

The executives earning millions.

The farmers getting squeezed.

The family trying to fill a trolley without taking out a second mortgage.

Australians don't need to be convinced.

They're already talking.

That's why the mugs have taken off.

Not because people need another coffee mug.

Because they enjoy what it says.

It's a conversation starter.

A laugh.

A statement.

A way of saying:

"We've had enough."

And while the supermarket giants won't lose sleep over one mug, they should pay attention to where they're being sold.

Not in supermarkets.

In the businesses they've spent decades competing against.

The butcher.

The fruit shop.

The farmers market.

The local businesses Australians trust when they want quality, service and a fair go.

Every mug sold helps keep that conversation alive.

Every mug sold reminds customers they have a choice.

And every mug sold is another small win for local business.

Benefits for Businesses 

• Earn profit on every mug sold... No surprise they sell very quick!

• Give customers another reason to support local businesses.

• Strengthen customer loyalty and keep the conversation focused on independent retailers.

• Be part of November 9 - One Day Without Colesworth.

• Join a campaign Australians already understand without needing a long explanation.

The mugs are only the beginning.

Reusable shopping bags.

Fridge magnets.

Car Banners.

Limited-edition designs.

More ways for Australians to support local businesses and have a laugh while doing it.

If your local store has sold out, don't worry.

You can always order online.

November 9.

One Day Without Colesworth.

Nah Colesworth.

And what can we say yeah to?

Yeah to Aussies.

Yeah we'll stick it to the big supermarkets.

Yeah, count us all in.